Creative Brief + Competition
The One Club for Creativity Strategy Bootcamp 2020
1st Place Winner!
Ask: Create a campaign that helps Kodak rediscover its identity and lean into its strength in film.
Challenge: In a digital world ruled by technology, it's easy to think that Kodak and film are relics of the past.
Audience: “The Young Perfectionists” Gen Z & Millennials who feel pressure to be perfect and spend a lot of effort to appear that way.
Truth: When you focus too much on being perfect, you lose sight of the imperfections that make life beautiful.
Strategy: Kodak, here to capture life's imperfections.
Creative idea: “Perfect Imperfections” Highlight life’s imperfections by using film, a medium where the tiniest detail has a massive effect on the finished product. When it doesn’t come out perfect, that’s what makes it special.